SEO For Recruitment
Search Engine Optimization service for your website to be found by job seekers and clients. Pay Per Click campaigns management, online media planning, direct marketing, reporting and conversion/efficiency tracking. Spider friendly technology for your candidate and client marketing mediums, be it a career centre, a job board or a company website.
Course Content
Attract HR SEO Workshop will provide information and practical advice to cover following areas:
- What is SEO?
- SEO for online recruitment
- Why recruiters need SEO?
- Google and PageRank
- Ethical SEO vs Spamming
- Onsite Optimisation
- Sitemap & Content Structure
- Long Tail vs generic terms
- Keywords utilisation and SEO copyriting
- Meta Tags, HTML, Titles and URLs
- Landing Pages Configuration
- Internal linking
- Link exchange and Trust Rank
- Adwords / PPC Overview
- Understanding reporting and conversions
- Client Website Review & Back End Training
- Client marketing targets & review
- Current stats and positions review
- Competition benchmarking
- Google Analytics
- Source keywords vs Conversions
- Content Optimisation, sales funnel
- Application & registration pages bounces
- Conversion goals set up and tracking
- Keyword Tracker
- Career Centre Reports Review and Utilisation
- SEO Dashboard
- Job Posting Review
- Site Usability Review
- Administrator and marketing manager roles
- Consultant's responsibilities
- Test paper & Feedback