Recruiter SEO

Despite its widespread notoriety most Recruiters are still not sure what SEO really is or what it really means to them. So here is a basic guide of what is in it for you.

Candidates & clients required

Recruiters need people. Based upon market demands recruiters will need either candidates or clients and in some cases both, based upon the economic successes of the markets they serve. The norm is for recruiters to use tools like Job Boards, Newspapers, Magazines, Candidate Referrals, Footfall, Candidate Sharing, Radio and in some cases Television Advertising. And the trend is that conventional media are slowly but inevitably losing their share in favour of the internet.

Online recruitment challenge

Internet-active recruitment agencies have access to a constantly increasing pool of candidates and clients searching for employment and new business online. Usual online marketing mix to reach your leads includes: agency website, job board ads, CV banks and spider usage, pay per click adverts and, finally, Search Engine Optimisation (SEO).

So what does SEO offer you?

The internet is basically an advertising media; people build web pages for commercial gain or simply to provide information of interest. Then through SEO tactics and strategies (in some cases all you need to do is have your website indexed) web masters bring sites for the attentions of the indexes (Google & its peers). Thus, getting their web pages' references placed at the top of the results when a user comes to a search engine and looks up a certain keyword or phrase (e.g. "legal jobs London"). SEO service providers and practitioners essentially have tactics and strategies to ensure your advert makes it to the top of the list.

Quality website for SEO and visitors conversion

Quality of your website as both communication centre and advertising medium is essential. Easy job search and applications, email notifications for all parties, integration with your ATS and bulk posting, etc., would make it fit into your current recruiting process and create a sales funnel.

All sounds great but how do I make this easy for me?

Our team of recruitment technology and online marketing experts is happy to assist in both: making you a fully featured site and attracting target visitors via SEO & other marketing means.

How do I validate your claims?

Our work is transparent - visit our portfolio page and run Google search to check our clients rankings for different recruitment industries. Our marketing team's monthly conversions sources reports for our clients provide clear links between your marketing spend and actual sales.

See example of SEO keyword source vs applications tracking.
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