Understanding SEO Reports & Conversions

Attract Career Centre Reports section and Google Analytics visitors' reports help you answer the following questions:

• What are the sources of visitors that bring mosts sales to your organisation?
• What your online marketing budget should be?
• How effective is your site, team and organisation in processing sales leads?

Example:

Assessing your Search Engine Optimisation or Pay Per Click campaign performance.

One of the first things to look at is Sources/Goal Conversions report vs. your actual job seeker applications or registrations received by site:

Step1:

Open Google Analytics "Traffic Sources: Keywords" report and review keyword sources for Goal Conversions. This list offers you top keywords that lead to applications or registrations (Goals).

Please note: relevant goals should be initially configured by your online marketing team.

Step2:

Match top keywords to actual positions, industries or locations as per application reports provided by Attract Career Centre software:

Step3:

Compare this to your Financial/Accounts reports to get the answers on whether these applications were actually converted to sales.

Step4:

Update your online marketing team with industry sectors, locations or job titles working out for you so it can tailor its efforts accordingly.