SEO Tactics & Strategies

Search Engine Optimisation for recruiters is one piece of the web design and search engine marketing puzzle. SEO is made up of but not limited to the following:

• Web page source code editing - optimising source code to be readable by not only search engine spiders but also text-only browsers that visually impaired web surfers may use to scour websites.
• Design layout and site navigation for usability.
• Keyword research for building page titles, page descriptions and content focus.
• Graphic optimisation - keeping page size low for faster browser load times.
• Content writing focusing on key phrases whilst retaining readability for users.
• Link building to and from your website.
• Site submission to directories.
• Tracking and analysis of individual site pages in search engine rankings.
• Chasing search engine algorithms - continually revising and updating optimisations made to pages for specific search engines.
• Searching for ethical and organic means to continue your SEO progression.
• Continued analysis of moves or counter moves by your online SEO peers to ensure your progress stays one step ahead.

In real terms once the technical work is done, SEO is about mastering huge networking and administration tasks relating to the co-ordination of people, online communities, and technical resources, etc., whilst delivering not just visitor traffic and search engine positions, but the highest conversion value for our clients.

SEO is a full time job. The moment you stop you start to go backwards.